Live inbox
Every conversation on your number in one thread view, with delivery and read ticks, unread counts and the 24-hour reply window counted down for you.
Built for business conversations
Every customer message, made more meaningful.
Run your WhatsApp Business number from one workspace: a live inbox, approved-template campaigns, keyword auto-replies and a mobile app — all on the official Meta Cloud API.
✓ Official WhatsApp Cloud API
✓ Web panel + Android app
MsgGenie workspace
Sample dashboard
Messages sent
24,850
Your own totals, by date range
Read rate
92.4%
From WhatsApp delivery receipts
Recent conversation
2 min ago
AK
Aarav Kumar
Can I track my order?
I can help with that. What's your order number?
Sample data shown for illustration.
Official Cloud APIMultiple numbersTemplate campaignsAuto-repliesREST API
One focused workspace
Everything your WhatsApp number needs, in one panel.
Answer customers, run campaigns, automate the repetitive replies and see what actually got delivered — without leaving the workspace.
New to the WhatsApp Cloud API? Start with the guideTemplate campaigns
Send a Meta-approved template to a contact group or a CSV upload. Recipients are queued and sent in paced batches with retries, and you watch progress live — or cancel what has not gone out.
Keyword auto-replies
Match a message exactly, by prefix or by any word it contains, then answer with text, a template, an image, a document or reply buttons. Ordered rules, cooldowns, business hours and a fallback for anything unmatched.
Template management
Your Meta-approved templates, synced and searchable, with their variables detected so you only fill in the blanks. Only approved templates can be sent, so nothing is rejected at send time.
Contacts and groups
Import and organise customers into groups that campaigns target directly. Deletes are soft, because message history still points at the number.
Delivery reporting
Message counts by date range, a daily activity chart, the sent/delivered/read/failed split, and your plan's remaining allowance — all from WhatsApp's own receipts.
Android app
The same inbox in your pocket, with push notifications so a customer reply reaches you when the panel is closed.
REST API
Issue an API key per number and trigger single or bulk template sends from the CRM, website or billing system you already run.
Multiple numbers, one login
Hold several WhatsApp Business numbers in one account, each with its own inbox, templates, rules and key — and see Meta's quality rating for each.
Industry use cases
Useful for the conversations that keep your business moving.
From a parent asking about admissions to a guest changing a booking, give your team one thoughtful WhatsApp workflow.
Education
Admissions, counselling and parent updates from one verified number.
Care & appointments
Confirm, remind and route everyday appointment requests with clarity.
Hospitality & retail
Manage booking, order and service questions without losing context.
MsgGenie for Android
The same inbox, in your pocket.
Sign in with the same account and you are looking at the same conversations. The app is not a cut-down viewer — you can reply, attach, run a campaign and manage contacts from it.
- Push notifications. A customer reply reaches your phone, grouped per conversation, and opens straight to that chat.
- Photos, video, audio, documents. Video and audio are compressed on the phone before they upload, so a clip from the camera actually sends.
- Reply, forward, search. Quote a message, forward it to another chat, or search the conversation and jump to the result.
- The 24-hour window, handled. Time remaining on every chat, and the template picker when it closes.
- Campaigns on the move. Send a template to a group and follow its progress without opening a laptop.
- English and Hindi, with a light and dark theme that follows your phone.
The app needs an active MsgGenie account with a connected WhatsApp Business number. Ask us for access →
AK
6h left
Aarav Kumar
+91 98765 43210
Can I track my order?
Aarav Kumar
Can I track my order?
Yes — it is out for delivery today.
10:24 ✓✓
Message
A trusted foundation
Built on the official WhatsApp Cloud API.
You onboard through Meta's own embedded signup, and messages go out from your verified business number using your own approved templates — not through an unofficial gateway that can disappear overnight.
- ✓ Connect your number with Meta's embedded signup
- ✓ Your own templates, your own sender identity
- ✓ Meta's quality rating for each number, kept in view
- ✓ Delivery and read reporting from WhatsApp's receipts
MsgGenie Support
Official business account
Hi Maya, your appointment is confirmed for Tuesday at 10:30 AM.
Thank you! Can I reschedule if I need to?
Absolutely—reply RESCHEDULE and our team will help.
Delivered · Seen
Designed for real teams
Clearer work, better customer experiences.
Whether you're confirming an appointment or sending a campaign to a thousand customers, the guard rails are built in.
See it in actionNothing sent by accident
Only Meta-approved templates can go out, the 24-hour window is enforced before you type, and a campaign can be cancelled mid-flight — anything not yet sent simply is not.
Automation you can see
Auto-replies handle the questions you answer twenty times a day. Every rule is one you wrote, in an order you set, and every automatic reply lands in the same inbox you read.
Web and mobile, one account
The panel and the Android app read the same data from the same server, so a conversation you answered on your phone is already answered when you open your laptop. Add more WhatsApp numbers to the same login as you grow.
Pricing
Pay for what you actually send.
Prepaid message credits, one monthly charge per inbox, and every feature included. What Meta charges is already inside the rate.
₹0.20
per utility & auth message
₹1.50
per marketing message
₹299
per inbox / month
₹1,999
one-time per number
Exclusive of 18% GST.
Frequently Asked Questions
Everything you need to know about MsgGenie
Got questions about the WhatsApp Cloud API or our platform? We've got answers.
What is MsgGenie? ↓
MsgGenie is a WhatsApp business messaging workspace built on the official Meta WhatsApp Cloud API. You connect your WhatsApp Business number and get a live inbox, approved-template campaigns, keyword-based auto-replies, contact management and delivery reporting — on the web and on a companion mobile app.
Is MsgGenie built on the official Meta WhatsApp Cloud API? ↓
Yes. MsgGenie connects directly to the official Meta WhatsApp Cloud API, and you onboard your number through Meta's own embedded signup inside the panel. Messages are sent from your own verified business number using your own message templates, so delivery and policy compliance are handled by Meta rather than by an unofficial gateway.
Can I use more than one WhatsApp number? ↓
Yes. One MsgGenie account can hold several WhatsApp Business numbers, each with its own inbox, templates, auto-reply rules and API key. You switch between them in the panel and in the mobile app.
How do template campaigns work? ↓
Pick one of your Meta-approved templates, choose a contact group or upload a CSV, fill in the template variables and start the campaign. MsgGenie queues every recipient and a background worker sends them in paced batches with automatic retries, so you can watch progress update live and cancel anything not yet sent. Campaigns start when you start them — there is no scheduled or recurring sending yet.
Can MsgGenie reply to customers automatically? ↓
Yes. You can create keyword rules that match a customer message exactly, by prefix, or by any word it contains, and answer with text, an approved template, an image, a document or reply buttons. Rules have an order, a per-rule cooldown, an optional business-hours restriction, and a fallback message for anything no rule matched.
What is the 24-hour window, and how does MsgGenie handle it? ↓
WhatsApp only allows free-form replies within 24 hours of the customer's last message; after that only approved templates may be sent. MsgGenie shows the remaining time on every conversation, locks the composer with an explanation when the window closes, and offers the template picker as the way to reopen the chat — so nobody types a reply that WhatsApp would refuse.
Is there a mobile app? ↓
Yes — a companion app for Android with the same inbox as the web panel. It handles replies, photos, video, audio and documents, quoted replies, forwarding, in-conversation search, template campaigns, contacts and push notifications, in English and Hindi. It signs in with the same account and shows the same data, because the server is the single source of truth.
Can I send WhatsApp messages from my own software? ↓
Yes. Each WhatsApp number can issue an API key for MsgGenie's REST API, which accepts single and bulk template sends. That is how you trigger order updates, appointment reminders or OTP-style notifications from a website, CRM or billing system you already run.
How much does MsgGenie cost? ↓
Message credits are prepaid at ₹0.20 for each utility or authentication message and ₹1.50 for each marketing message, with Meta's own charges already included. On top of that it is ₹299 per inbox per month and a one-time ₹1,999 to register each WhatsApp number. All figures are exclusive of 18% GST, and every feature is included at every level.
How do I get started? ↓
Book a free demo or email hello@msggenie.in. We will walk through the panel with your use case, and help you connect your WhatsApp Business number through Meta's embedded signup.
Let's make messaging simpler
Ready for better customer conversations?
See how MsgGenie can fit your team today—and grow with your business tomorrow.
Request your free demo